Practical guide

Project Brief Builder

Turn a broad request into a brief another person can act on.

Illustrative photography

Work through the framework.

1. The situation

Describe what exists now and what is not working. Keep this factual: an unclear offer, inconsistent visuals or a repetitive task is more useful than “we need something better”.

2. The intended outcome

Write what the audience or team should be able to understand or do after the work is delivered. Separate that outcome from the formats you want.

3. The deliverables

List the pages, assets, workflows or documents needed. Include channels, file formats and any language or accessibility requirements.

4. The inputs and permissions

Identify approved copy, images, data and reference materials. Name the owner of any missing input and any restrictions on its use.

5. The decisions

Name the person collecting feedback, the final approver, the preferred review dates and the budget range if known.

Copy this starting template.

Situation: ____________________

Audience: ____________________

Desired outcome: ____________________

Deliverables: ____________________

Approved inputs: ____________________

Review owner: ____________________

Timeline and dependencies: ____________________

Budget range: ____________________

Copy the prompts into your own document and fill them in. This page does not submit or store your answers.

Let’s define the right next step.

Tell us your goal, starting point and timeline. We can use that to shape a practical scope.

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