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Prepare for the next step

A stronger brief.
A better starting point.

Use these practical checklists to organise a project, career conversation or hiring brief.

Discuss your needs
Illustrative creative and professional work setting

Illustrative photography

Creative and website brief.

  • What should change as a result of the work?
  • Who is the audience and what should they do next?
  • What deliverables, formats and channels are needed?
  • Which existing assets are approved for use?
  • Who provides feedback and who approves the final work?
  • What deadline, budget range and dependencies should be considered?

Career preparation checklist.

  • Choose a target role or role family
  • Collect two or three relevant job descriptions
  • List examples of work and measurable contributions you can substantiate
  • Bring a current CV and public profile links
  • Identify your most pressing interview or application questions

Employer role brief.

  • State why the role exists and its main responsibilities
  • Separate essential requirements from preferred experience
  • Define working arrangements and decision makers
  • Agree assessment criteria before reviewing candidates
  • Prepare a consistent candidate communication process

Keep learning.

Explore written guides, audio episode notes and video learning outlines in the Insights hub.

Explore Insights

Go deeper with a working guide.

Working guide

Project Brief Builder

Turn a broad request into a brief another person can act on.

Open the framework

Working guide

Portfolio Case Study Framework

Show the thinking behind an output, not only its appearance.

Open the framework

Working guide

Job Search Planning Guide

Create a manageable routine that produces useful feedback.

Open the framework